Design Production Workflow — Social Content
Key rules (non-negotiable)
| # | Rule |
|---|---|
| 1 | Pick the layout for the space first — decide whether the reference fits the title/subtitle space needed before starting to build, like checking furniture fits a room before buying it. |
| 2 | Never ship a fully AI-generated design. AI is only used mid-process to test text sizing/fit — a purely AI-output final design is rejected outright. |
| 3 | Install brand fonts locally on your machine so Figma can recognize and apply them. |
| 4 | Always build in layers, not flattened — every design must be editable and reusable later. |
Two entry paths, one rule of thumb
- Abstract value post (security, speed, trust, etc.) → go through Pinterest research → AI text-fit check → background removal → Figma.
- In-app feature post (bulk upload, data export, step-by-step UI) → skip Pinterest and AI entirely → screenshot the real UI → remove background → straight to Figma.
The AI drafting step exists only to validate that a chosen layout can actually hold the hook + subtitle text at the right size — never to generate the final creative itself.